SERP Rank
The Search engine results page (SERP) is the actual result returned by a search engine in response to a keyword query. The SERP consists of a list of links to web pages with associated text snippets. The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is not only a function of its PageRank, but depends on a relatively large and continuously adjusted set of factors (over 200),[23][24] commonly referred to by internet marketers as "Google Love".[25] Search engine optimization (SEO) is aimed at achieving the highest possible SERP rank for a website or a set of web pages.
With the introduction of Google Places into the mainstream organic SERP, PageRank plays little to no role in ranking a business in the Local Business Results.[26] While the theory of citations is still computed in their algorithm, PageRank is not a factor since Google ranks business listings and not web pages.
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