Hello Games was formed in July 2009 by former Criterion and Electronic Arts employee Sean Murray and three friends with experience at Kuju, Climax and Sumo.[12][23][24] Murray had held technical director and lead programmer roles working on PlayStation 2 games Burnout 3 and Black;[25] he took the role of managing director while Grant Duncan became art director, Ryan Doyle technical director and David Ream creative director.[26] Hello told Alex Wiltshire of Edge that their first real experience of creating their own games came while making levels for Doom and Unreal.[26] Doyle said that working as an independent meant making smaller games would be more cost effective, compared to working on them internally as part of a larger company.[26]
"Grant [Duncan, artist] had a box of toys he brought down from his attic. Something kind of beautiful happened when he brought those in. There was an instant power to demonstrating your latest game idea with Optimus Prime in your hands. I like to think we designed our next five games that first week, just setting up toys on the office floor."[25]
Sean Murray, managing director of Hello Games, on the conception of the project
According to Murray, the concept for Joe Danger came to the team while in a small office in Guildford. They had decided on the kind of game they wanted to work on as Hello but had not worked out the specifics.[25] Doyle said the four had wanted to make "something that puts a smile on people's faces", citing games from their youth, including Mario Kart and Micro Machines.[26] Joe Danger was heavily influenced by an Evel Knievel toy belonging to Grant which the team played with in the office on makeshift tracks.[12] The game was announced on the Hello Games website on 23 September 2009.[27][28]
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